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Think a bad website is no big deal? Think again—you might be losing customers every day.
Statistics indicate that 88% of online shoppers will never return to websites after a frustrating experience. Businesses lose billions because of bad web design.
We hate to tell you this but Greenville businesses are no exception. No matter how great your product or service is, if this is not reflected on your website, growing your brand will be close to impossible.
‘Design is not just what it looks like and feels like. Design is how it works.’
– Steve Jobs
How does web design for a Greenville business help? It’s a competitive digital world and if you want to stay on top, your website needs to stand out.
Professionally designed websites allow you to enjoy these benefits:
Clear marketing message
If your pages are messy, your message will be lost. Customers shouldn’t have to decode what your brand is about. It is your job to guide them through the marketing funnel with your website and other platforms. Keep your branding simple and cohesive. Make sure your USP is clear, well-defined, and visible.
Boosts credibility
An outdated website that is hard to navigate can look suspicious and drive away potential customers. It takes just a couple of clicks for a visitor to jump ship and go to your competitor. On the other hand, a well-designed website instantly boosts brand credibility. It signals professionalism, assuring purchasing customers they are in the right place.
Conversions, conversions, conversions
Your website’s main goal? Turn clicks into customers. Professionally crafted websites are strategically designed so that every click, scroll, and interaction guides visitors into taking action. Businesses that focus on providing a great user experience online have up to a 400% increase in conversion rates.
Google will love you
Search engines love engagement. Google’s algorithms place high value on websites with low bounce rates and high engagements. Keep them on your site longer and you are more likely to get on the top pages of search results. Make your site visitors happy and Google will reward you.
Builds loyal customers
Good experiences breed repeat customers. Although one-time purchases are great, it’s the loyal customers that drive consistent sales and growth. By providing an enjoyable online experience, you aren’t only getting customers, you are also fostering a community.
Even small, unintended web design mistakes can cost you big opportunities. Avoid these common pitfalls and watch your bounce rate improve.
Dapper Codes specializes in providing web design and SEO services for Greenville businesses. With years of experience and a deep understanding of the local landscape, our experts are here give your business the digital presence that you deserve.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
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