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What makes a good business website? Is it the visual design, the user experience, or the content? What if we tell you—it’s all of the above, and then some.
Your website is an extension of your product, service, or business. If you want great representation, make it unforgettable.
Don’t have the time and energy to build a website? We’re here to help. Dapper Codes specializes in creating sites tailored for businesses, whether you need a Greenville web design team or SEO services, we deliver proven solutions.
1. Attractive Brand Logo
Let’s start with branding. A company with cohesive branding looks reputable and trustworthy. The logo is one of the first things your company will be judged on. Because it sets the tone of your brand identity, it must look professional and well-designed.
Keep it simple, distinctive, and impactful. Think of the biggest brands—Apple, Nike, Google, and McDonald’s. They all have sleek, versatile designs that are easy to love and remember by different demographics
2. Visuals
Visuals impact decisions. According to statistics, 93% of consumers think visual appearance is an important deciding factor when making a purchase.
You can’t argue with consumer psychology. People are just hardwired to be more attracted to pretty things. If you want to draw in the crowd, your aesthetics should be pleasing to the eyes. But, that’s not enough. The design should also be relevant to the times and cohesive across all platforms.
3. Easy Navigation
No matter how visually attractive your website is, no visitor is going to stay if it is hard to navigate. Ensuring that your pages are easy to navigate is one of the best ways to keep your users engaged. Remember: these are potential customers. The longer they stay on your website, the more likely they will become buyers.
4. Mobile-Friendly Design
These days, everyone is on their phones. Even you are probably on your mobile while you are reading this. It is important to make sure your website is optimized for mobile users. You can do this by:
5. Great Content
“Content is king,” according to Bill Gates. This marketing tool remains one of the most effective ways to attract new customers and build a loyal fanbase.
High-quality content should be informative, entertaining, and relevant. Your goal is to build trust and establish your brand as an authority in your space. When your website is filled with engaging material, users will keep coming back, whether for your content or service.
Great content needs to:
Remember: Quality beats quantity. Don’t push out content with the intent of going viral. Focus on evergreen content that offers value to your audience.
6. SEO-Optimized Pages
When making your content, always think about optimization. You are not just making content for your audience, you also need to impress search engines. There is a race to the top pages and you must keep up if you want your brand to be seen.
For Greenville businesses, local SEO optimization is key to dominating the rankings. This marketing strategy is often applied to small to medium local businesses. It effectively targets the right audience, leading to high conversions.
Some tips for SEO optimization:
know your competition
use high-quality keywords
regularly create great content
structure content with proper header tags
include links to help add authority
add schema markup for search engines
keep it relevant
Pro tip: Use long-tail keywords throughout your content. There is less competition and it also better attracts your target audience.
7. Testimonials
Adding testimonials to your website increases the conversion rate by 34%. People love to see other people enjoying your service or product. Word of mouth is guaranteed to boost your credibility rating.
Place your testimonials in areas that are easily visible to website visitors. Don’t have your prospective clients stroll all the way down a page to see your best social proof.
8. Contact Form
Your website’s contact information should be easily visible to your visitors. Making this accessible gives you a higher likelihood of turning casual browsers into clients. Add phone numbers and email addresses that are clickable throughout the pages. There should also be an interactive map of where your business is physically located.
Contact and client forms should be kept simple and easy to fill out. Make them as user-friendly as possible. Too much information gathering can turn away potential customers.
9. Social Media Community
Showcase the community you have built on your socials. A strong following tells people that you are popular and; therefore a trustworthy brand in your space.
55% of buyers research on Facebook, Twitter, and Instagram before they make a purchase.
The best businesses use social media as an extension of their websites. It’s an interactive space where you can reach out and connect with your consumers. Build trust and engage like a real person, not just a brand.
10. Strong CTA
A call-to-action, or CTA, is the element that punctuates the customer’s journey on your website. It converts interest into action, transforming your curious onlooker into an actual customer.
A strong CTA should:
create a sense of urgency
be in a strategic place
be clickable on all devices
stand out visually
be simple, direct, and action-oriented
Without a call-to-action, potential customers can leave the site without ever buying or signing up. Don’t leave them hanging and guide them to becoming your next loyal client.
Focus on these elements and you are sure to get high engagement and conversions. Remember, it’s not enough to attract visitors, the real win is when they become customers.
Dapper Codes
Don’t let visitors slip away! We help you convert interest into action.
Contact us today for expert advice on web design, SEO, and more.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
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