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Investing in marketing strategies is one of the best things you can do for your brand. Online marketing has changed the way businesses sell their services. Utilize it properly and watch your profits skyrocket.
According to research by Visual Objects, more than 70% of consumers search for a company online before going to the physical store.
No matter what kind of business you have, expanding your digital channels is well worth the effort. Dapper Codes is one of the leading marketing companies in Greenville, SC. We put your name on the map so your business can thrive. Whether you need Greenville SC SEO or web design in Greenville, we got you covered.
Search Engine Optimization, a.k.a SEO, is not a buzzword. It’s one of the most effective ways to grow your online presence.
The goal of SEO is to let Google know the value and relevance of your business. A website that is properly optimized will rank higher on the search page, giving you a major advantage over your competitors.
This translates to more site visits, more leads, and more sales.
You can’t master your niche if you don’t know your competition. Doing competitor research, collecting data, and utilizing your learnings to advance your growth is essential. Some of the key steps during this time include analyzing the market, understanding the other players’ strengths and weaknesses, and identifying the gaps in your strategy.
Keep these questions in mind when conducting research:
Small businesses can benefit from investing in local SEO. This optimization strategy focuses on targeted web traffic, providing more qualified leads and sales.
Whether you own a coffee shop or provide a service in Greenville, optimizing your website for local searches will increase your conversion rates. Imagine your site on the top spot of Google’s search page. You are making your service easily visible and clickable by potential customers.
Consumers love supporting local businesses. But, if your website doesn’t come up in searches, you won’t be able to reach your audience.
Increasing your website’s foot traffic is good, but engaging with your customers on social media—even better.
According to a data report, more than half of the world (62.6%) uses social media. People spend an average of 2-3 hours browsing daily on social platforms. Brands with a strong social media presence are seen to be more popular, trustworthy, and reliable.
Digital platforms like Instagram and TikTok are some of the best channels to showcase your brand’s personality. Utilized properly, these can help you engage better with your audience, market your service, and increase your sales.
Pro tip: Social media posts should not be just about self-promotion. Providing valuable content that entertains or educates your followers is the best way to grow an online community.
The best local businesses always have a connection with their local community. If you truly want to make a name for your business, make efforts to participate in local events. Give back when you can, join a community service, sponsor charity runs, and more. Being involved in local programs shows your dedication to the community beyond just selling your product.
Your website is typically your first introduction to a customer. It is a calling card of sorts. If you want to make a good impression, ensure that the website represents your business well. A badly designed website can turn potential clients away.
Here are some of the key elements of a good business website:
While organic growth provides long-term success, your marketing efforts should also include paid ads. Effective campaigns and targeted ads can provide quick results.
An online survey said that 80% of consumers are more likely to purchase when brands give them a personalized experience. This highlights the importance of ads that are tailored to your target audience.
Loyal customers provide consistent revenue and help expand your reach. When customers are happy with your service, they spread the word about your business to their networks. That’s free advertising for you!
To improve customer retention, commit to providing the best product or service. Giving your customers a positive experience will help nurture your relationship. Offering bonuses like loyalty programs or exclusive sales will also keep them coming back for more.
We live in a fast-paced time where trends easily come and go. No matter what industry your business belongs in, it is crucial to always stay updated. Those who can’t keep up risk falling behind competitors and losing customer trust.
Here are some ways your small business can stay ahead of the competition:
It can be quite challenging to check all these boxes. Many business owners are already overwhelmed by the responsibilities of managing their accounts. Adding the workload of marketing can be too much to handle.
The solution—hire a professional to do the work for you.
Take out the stress of research, planning, and execution when you have expert marketers who are invested in your success as much as you are.
As one of the leading marketing companies in Greenville, SC, we take our job seriously. Since 2015, we have been helping Greenville businesses reach their full potential.
Our goal: get your business on top of the search pages and boost your conversion rate.
We do this through strategic marketing, creative brand positioning, and impactful content marketing, Our service is tailored to your unique needs to deliver the best results.
Our team of experts is committed to seeing your business grow. We consider ourselves your partners—ready to bring you hands-on support, creative solutions, and, of course, ROI.
Dapper Codes
Ready to see real results?
Let’s start building your online presence
the right way.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
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