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You set up a business website. Now what?
Reaching your target audience takes more work than just publishing your services online. If you want to attract the right customers, you need an effective content marketing strategy.
According to Forbes, over half of content consumption comes from organic search. This means that when someone is looking for a particular service or product, their first thought is to look online.
Your customer is searching for you; you just need to make your business discoverable.
By the end of this blog, you’ll have a better understanding of content marketing. We’ll provide practical tips on how you can apply them to your local business. Our goal is to arm you with the right tools so you can dominate SEO in Greenville, SC, and watch your business skyrocket.
Before we go into the details, let’s first discuss the essentials of content marketing.
In 1996, Bill Gates wrote an essay and coined the popular phrase, “Content is King.” The essay’s context highlighted the importance of creating content that propels the Internet as a “marketplace of ideas.” You can read the full article here.
While this is, indeed, true, Marketing Expert Lee Odden counters Gate’s statement with a fresh new perspective: “Content isn’t king. It’s the kingdom.”
Within the kingdom of powerful content marketing, several other elements should be put in place. This includes strategies like analytics, SEO optimization, channel distribution, and more. Understanding these will make it easier for you to craft content primed for high conversions.
A good content strategy can achieve these things:
Attract target consumers
“Content is King.” – Bill Gates
Gone are the days of traditional marketing. Customers are smarter than ever and harder to persuade. You can’t just add a “Buy” button on your pages and expect people to purchase your products.
There’s a science to capturing their attention and influencing your followers to take action. When done properly, conversion rates for content marketing can rack up to six times higher than traditional strategies, per Aberdeen Group.
In today’s digital age, you can use many mediums of content to market your business. Some of the top high-performing types of content include:
“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”
– Marc Ostrofsky
Remember this: publishing content is not enough to boost your traffic. Your strategy needs to be cohesive and well-integrated to drive real conversions.
Local SEO is crucial for expanding your online reach. It’s a cost-effective method to get your business on top of search pages. With better online visibility, you can easily turn visitors into customers. Focus on improving your local SEO for Greenville, SC and you’ll have a significant boost in organic reach.
Imagine this: a potential customer searches for “dentist in Greenville, SC”, and your business will be on the top of the first page, overtaking your competitors. You’re not only increasing site visitors, you are also establishing brand credibility. You’ll be the first option for anyone who searches for a service or product.
Social media is a powerful marketing tool when used correctly. But, because almost everyone is making social media content, competing for views can be difficult.
Developing a strategy that locks in on your target audience is key. When you know who your audience is and what keeps them hooked, creating content that resonates with your clientele will be much easier.
Optimizing your website for SEO in Greenville, SC, isn’t only for enhanced user experience, it is, more importantly, for search engines. To rank higher in organic searches, your pages must meet certain metrics so that Google deems your website relevant, trustworthy, and valuable.
Websites that rank well in SERPs are seen as more credible by humans and search engines. This gives your business or brand leverage from the competition.
Customers will keep buying from brands they trust. If you want repeat buyers, it is crucial to earn their trust. Establish your credibility with brand positioning and become an authority in your field. Provide social proof and highlight positive feedback from other customers. A trusted name can easily influence potential buyers to check out your service.
Of course, always back up your claims with quality service. Without a good product or service, your reputation will be at risk, even if you’re already at the top spot.
Marketing needs to be an ongoing process. Don’t expect to see results overnight. Stay committed to your goals by doing the work and you can build a strong presence. Whether you are running a small cafe or a plumbing service, your business can grow significantly with the right strategies in place.
We know these can be overwhelming. If you want expert guidance, trust us to take care of the details so you can focus on your business.
We are not your typical digital marketing company. But, in these modern times, typical marketing doesn’t work anymore.
What makes us different? Our winning formula is our proprietary Triangulation Method Strategy — a unique marketing strategy designed to effectively scale your business.
We focus on search engine optimization for Greenville and a tailored marketing approach so your local business can dominate the search results.
Our three core solutions to elevate your business are:
Being memorable takes strategy. The good thing is—we’re pretty great at strategies. Brand positioning is more than just the look of your site. It’s about the whole identity of your brand.
With our expert knowledge, we can tell your brand’s story in a way that it resonates with the right audience.
Being memorable takes strategy. The good thing is—we’re pretty great at strategies. Brand positioning is more than just the look of your site. It’s about the whole identity of your brand.
With our expert knowledge, we can tell your brand’s story in a way that it resonates with the right audience.
We believe there’s no one-size-fits-all solution, which is why we tailor our marketing initiatives to what works best for your business and local community.
Through data-driven analytics, we identify gaps in your sales process and find specific solutions. By focusing on your unique needs, we can reach our goals efficiently.
The ultimate goal is to bring your Greenville, SC business more sales. To ensure success, we work on aligning our marketing initiatives with your sales process. This is the most important thing in the
By synergizing all these elements, we create a powerful pipeline that maximizes your revenue potential.
The ultimate goal is to bring your Greenville, SC business more sales. To ensure success, we work on aligning our marketing initiatives with your sales process. This is the most important thing in the
By synergizing all these elements, we create a powerful pipeline that maximizes your revenue potential.
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Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
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