Case Study
FACE STOCKHOLM
“Putting makeup on a woman is such an intimate experience,” says Martina. “Rarely do you get so close to someone — maybe with your doctor or your family — but it’s a beautiful interaction. It allows you to see who people really are. And I think this interaction is the essence of what FACE Stockholm is all about: making women feel good about themselves. That is the part of our work that we both love.”
“I don’t think we would enjoy the work as much if it weren’t for a deeper purpose,” says Gun. “I think makeup is wonderful and fun because it can be like theater — it allows you to play and to act out whatever you want to be. But the most the important thing that we want to express to our customers is that we are all beautiful, in one way or the other.”
FACE Stockholm is still owned and operated by mother/daughter duo Gun & Martina and is now available at over 100 locations worldwide.
FACE Stockholm
The Oppotunity
FACE Stockholm is an international luxury makeup company. They are based in Stockholm, Sweden and have offices here in the US, as well. FACE came to us because their online sales were steadily decreasing over time. In the brick and mortar world, they were established and globally successful, but online, something was missing. They knew to be truly successful, and simply to keep up, in our increasingly technologically driven world, they had to make a change. They had an online store, but weren’t getting what they needed to out of it; and that meant their customers weren’t, either.
The Strategy
When coming into such an established brand, we know the most important thing is to immerse ourselves in that brand’s culture. We got to know FACE Stockholm’s products, of course, but we also got to know their business ethics, and their wants and needs as an ever-growing company. They are a makeup company, but that is only their product, not who they are as a business. From there, we worked to discover their target customer and the best way to not only attract more new business, but also to more fully retain their existing customer base.
To do that, we used the following strategies:
Digital Strategy Consulting 
Search Engine Optimization
Conversion Mapping
Infusionsoft Marketing Consulting
Custom Website Coding & Integrations Consulting
The Results
Changing the direction of a company doesn’t happen overnight. It is a long-term investment, requiring a great deal of time and effort on both sides in order to gain actionable information. However, when it all comes together, as it inevitably does, it is well worth the effort! Working with FACE Stockholm has been an amazing journey, a journey we’re happy to still be on.
We began work as a team in January of 2016 and the numbers speak for themselves. We track improvements on a quarter by quarter basis and will continue to update these records as time goes on. We let the metrics speak for themselves:
Q1 2017 recorded 27.45% increase in revenue over Q1 2016
Q1 2017 increase of session duration by 13 seconds over Q1 2016
Q1 2017 decreased bounce rate by 5.2% over Q1 2016
Q1 2017 conversion rate increased by
50% compared to Q1 2016
Implemented Email Marketing Strategy
increasing conversion rate by 4.6%
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