FREQUENTLY ASKED QUESTIONS
Search engine optimization (SEO) is a very wide topic to discuss. If you look it up online, you’ll find plenty of information about it from a variety of sources. As there are so many websites out there dedicated to SEO, finding out which ones have useful and up-to-date information can be a bit difficult. At DapperCodes, our goal is to help you navigate the world of SEO by providing you with the best quality service and advice. We provide our clients with top quality, results-driven SEO services. Our team of SEO experts is always ready to meet your company’s needs with our customized digital marketing and search engine optimization services.
What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a major component of any digital marketing strategy. It’s a combination of on-page and off-page techniques that work together to boost the popularity of your content on Google and other search engines. The position of your web pages in search results will rise, which will in turn result in more traffic to your website. Done properly, SEO is an ongoing and long term process. By having the right SEO strategies, your website can progressively climb through search engine rankings, even if it was previously buried under a dozen pages of competing results. When a potential customer types in a keyword in Google, the search engine displays the pages that it feels are the most reputable and relevant first. By doing SEO, you can tell search engines that your website is worthy of being included near the top of search results for valuable keywords.
What Are Keywords?
Keywords are simply what your potential customers are typing into search engines like Google, Bing and Yahoo to help them find a local business that will solve their problem. This is why any SEO campaign will involve optimizing your website for keywords that many of your customers will use and which are likely to bring in a large amount of interested visitors to your website.
Why Does My Business Need SEO?
The simple answer is that it’ll help you acquire more customers every single day. In today’s world, the majority of consumers are using search engines like Google and Bing to find which businesses in their area have a product or service that they need. Most search engine users won’t look past the first page of search results. If you have a website, but it’s buried under several pages of listings from competitors on search engines, there’s a high chance that your potential customers won’t even know that you exist. This is what makes SEO a very important part of your overall online presence. By using it, you’ll get better visibility for your brand, more traffic to your website, more customers and more revenue for your business.
How Do I Know Whether the SEO Work You Do for Me Is Actually Effective?
Once we begin working together with you, one of our SEO experts will provide you with a link to a SEO dashboard that you can access at any time. By signing in to your dashboard, you can have real time access to how you’re ranking for the keywords that we’re working on. This allows you to see the progress that your website is making.
ADELENE SIMPLE CLOTH
Adelene Simple Cloth is a luxury textile company. They’re making the finest fabric you can find, because what good is a fabric that doesn’t last 100 years? We came into contact with Adelene back in 2017. They were in the middle of a website redesign that was not going well. We were able to step in and complete the project successfully without going over budget. That initial engagement went so well (and we like each other so much) that we’ve been working together ever since.
MOLD TEST USA
The Mold Test USA story resonated with us and we knew we could help them reach a broader audience. Before they became part of the Dapper Codes family, they were buying leads. That model worked for them for a period of time, but because it did nothing to help their business in the long term, they knew it was unsustainable.
They also knew that the effort they were putting into their website and brand needed to have staying power. That’s where Dapper Codes comes in.
FACE Stockholm is an international luxury makeup company, based in Sweden. They came to us because their online sales were steadily decreasing over time. They knew to be truly successful, and simply to keep up, in our increasingly technologically driven world, they had to make a change.
They had an online store, but weren’t getting what they needed to out of it; and that meant their customers weren’t, either.
MAKEUP ARTISTRY by Helen Andersson | PHOTOGRAPHY by Preston Schlebusch Photography | MODELING by Anni Krueger | photo used with permission of FACE Stockholm