Case Study

Mold Test USA

Mold Test USA is the national industry leader for unbiased mold inspection, accurate mold testing, and consulting for residental and commercial properties.

Introduction

Mold Test USA is the national industry leader for unbiased mold inspection, accurate mold testing, and consulting for residential and commercial properties. They have helped over 2,000 a year with their clear direction based on experience.
They’ve been setting industry standards in independent mold testing and inspection since their inception in 2008. With over 200 affiliate offices, they are the largest mold testing and inspection company in the United States and have worked with over 40 corporations and banking institutions across the country.
With a focus on thorough and independent testing, they’ve been recognized by the Better Business Bureau with an A+ rating. Additionally, they’ve gained national recognition through interviews on The Weather Channel, MSN, and were featured on the popular CBS program “The Doctors.”
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CEO and Co-Founder of Mold Test USA

Greg Morgan

“After a painful year, that’s when we found Kelly. Her and her team at Dapper Codes have done a great job for us…we started working together in 2016, and things couldn’t go any better now…if you have the chance to bring Kelly and her team on board: do it.”

Opportunity

“The Mold Brothers”, Curtis Barnes and Greg Morgan, began their journey as victims of mold with no legal recourse with their
landlord who refused to remediate the issue. They saw an opportunity to help others, and they’ve devoted themselves to
aiding the health and safety of others around the country.

Their story resonated with us – we knew we could help them reach a broader audience. Up until they joined us, they were
buying leads which worked for a period of time. Unfortunately, it was fairly unsustainable and didn’t help their business grow
in the long run. They recognized the effort they put into their website and brand needed a solid surface. That’s where DapperCodes came in!

Strategy

Mold testing and inspection operates differently than most businesses. Helping clients means you hopefully won’t hear from
them again (in a good way!). Our usual markers of success for a business, such as customer retention rates, didn’t apply for
this company.

The trick was to create a web presence that could turn cold traffic into hot at a faster rate than other industries. We needed to
ensure each customer understood the value Mold Test USA provided before they considered becoming a client.

We did exactly that by utilizing the follow strategies:

Digital Strategy Consulting
Search Engine Optimization
Conversion Mapping
Facebook Ads
Google Adwords
Full Website Redesign
Content Strategy

Results

Working with Mold Test USA has been amazing. They’ve done incredible things for their clients while changing the lives of people affected by mold. And these results speak for themselves.

They’ve experienced a steady increase in traffic and conversions. Our goal is to grab people’s attention and have them interact
with Mold Test USA whether that interaction is phone calls or form submissions or actually scheduling inspection services.

SEO

171%

Increase in Organic User Acquisition

51%

Increased Phone Calls

PPC

$17

Nationwide CPA

3300+

Leads in 2019

Facebook Ads​

$1.50

Nationwide CPC

500+

Leads in 2019

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