CEO and Co-Founder of Mold Test USA
“The Mold Brothers”, Curtis Barnes and Greg Morgan, began their journey as victims of mold with no legal recourse with their
landlord who refused to remediate the issue. They saw an opportunity to help others, and they’ve devoted themselves to
aiding the health and safety of others around the country.
Their story resonated with us – we knew we could help them reach a broader audience. Up until they joined us, they were
buying leads which worked for a period of time. Unfortunately, it was fairly unsustainable and didn’t help their business grow
in the long run. They recognized the effort they put into their website and brand needed a solid surface. That’s where DapperCodes came in!
Mold testing and inspection operates differently than most businesses. Helping clients means you hopefully won’t hear from
them again (in a good way!). Our usual markers of success for a business, such as customer retention rates, didn’t apply for
The trick was to create a web presence that could turn cold traffic into hot at a faster rate than other industries. We needed to
ensure each customer understood the value Mold Test USA provided before they considered becoming a client.
We did exactly that by utilizing the follow strategies:
Working with Mold Test USA has been amazing. They’ve done incredible things for their clients while changing the lives of people affected by mold. And these results speak for themselves.
They’ve experienced a steady increase in traffic and conversions. Our goal is to grab people’s attention and have them interact
with Mold Test USA whether that interaction is phone calls or form submissions or actually scheduling inspection services.