Adelene Simple Cloth came to us at an interesting time in their evolution. Up until that point, they’d focused on the wholesale
and trade markets, but they were ready to make a change. It was time to go direct-to-customer.
We were able to connect with them in 2017 as they were in the middle of a website redesign that was off the rails. We stepped
in and completed their project without going over their budget. Our initial project with them went so well that we’ve been
working with them ever since!
At their core, Adelene Simple Cloth is a textile company. They’re set apart by their goals of excellence in creating the finished
product and creating the very best fabrics. In the textile world, these key points set them above the rest.
To make the shift they were needing, we knew there would be a lot of planning involved. Orchestrating which projects were
priorities while holding off on others proved to be a balancing act.
We were able to implement the follow strategies:
It’s a long-term commitment of time, energy, and personal relationships when it comes to changing the direction of a company. But when it all comes together, it’s well worth the effort!
We didn’t know how much our team would come to love Adelene as a brand and as individuals. We’re so proud of the work we’ve done together.
We’re forever grateful for the opportunity to grow with them.