Adelene Simple Cloth
Your home is an expression of who you are, what you stand for, and what you love, and we believe the things in your home should reflect that, too – through colors that make your eyes brighten, textures you can’t help but run your hands over, and simple products that are made so well you wouldn’t ever choose to part with them.
Your home is an expression of who you are, what you stand for, and what you love, and we believe the things in your home should reflect that, too – through colors that make your eyes brighten, textures you can’t help but run your hands over, and simple products that are made so well you wouldn’t ever choose to part with them.
So we made something for you. Quite a few things, actually, out of fabric that ticks those boxes, all while standing up to the go go go of everyday life. Adelene’s products are made by real hands with real love to enrich your lifestyle and last a lifetime. Maybe even a few lifetimes… Because as humble as we are, the staying power of our products really is unrivaled.
They’re made for life, and made to love.
The Opportunity
Adelene Simple Cloth cameto us at a very interesting time in their evolution. To date they had focused heabily on the wholesale and trade markets. They came to us to make a change. They were ready to go direct-to-consumer.
We didn’t know at that moment how much we would come to love Adelene as a brand, as individuals, and take such pride in the work we have done and the things we have accomplished.
We are forever grateful for this unbelievable opportunity.
The Strategy
Adelene Simple Cloth at it’s core is a textile company. What sets them apart in their quest for excellence is that they not only are creating finished product; they have created the very fabric it’s made out of. In a sea of sameness this one fact sets them heads above the multitudes.
We knew to make the shift from where they were to where they needed to be that planning was going to be at the core. Orchestrating which projects to move forward with while holding on to the pieces that needed to wait in line, proved to be an interesting balancing act.
We have been working with Adelene for years at the time of writing this and we cannot wait to see what the future holds.
- Digital Strategy Consulting
- Search Engine Optimization
- Conversion Mapping
- Facebook Ads
- Google Adwords
- Infusionsoft Marketing Consulting
- Website Design
- Website Copy Consulting & Management
- Photography and Videography Creation and Support
- Social Media Management
- Custom Website Coding & Integrations Consulting
The Results
Changing the direction of a company doesn’t happen overnight. It is a long-term investment, requiring a great deal of time and effort on both sides in order to gain actionable information. However, when it all comes together, as it inevitably does, it has been well worth the effort!
Website Before
Website After
CASE STUDY
FACE STOCKHOLM
FACE Stockholm is an international luxury makeup company, based in Sweden. They came to us because their online sales were steadily decreasing over time. They knew to be truly successful, and simply to keep up, in our increasingly technologically driven world, they had to make a change.
They had an online store, but weren’t getting what they needed to out of it; and that meant their customers weren’t, either.
MAKEUP ARTISTRY by Helen Andersson | PHOTOGRAPHY by Preston Schlebusch Photography | MODELING by Anni Krueger | photo used with permission of FACE Stockholm
CASE STUDY
MOLD TEST USA
The Mold Test USA story resonated with us and we knew we could help them reach a broader audience. Before they became part of the Dapper Codes family, they were buying leads. That model worked for them for a period of time, but because it did nothing to help their business in the long term, they knew it was unsustainable.
They also knew that the effort they were putting into their website and brand needed to have staying power. That’s where Dapper Codes comes in.