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Your website is your calling card. It’s often the first thing a potential client will see when they Google your name. If your web design is all over the place, it takes just a couple of clicks for site visitors to go straight to your competitor.
So, how can you keep casual visitors hooked and engaged?
The answer is simple—make a great website. It’s a game-changer.
But, what makes a great website in 2024? There are hundreds; maybe thousands of Greenville businesses competing for the top spot in Google. How can you make your site stand out?
Below, we’ll be discussing the key elements of an effective business website. If you want your Greenville business to reach the right audience, stop what you’re doing and start taking notes.
Whether you need SEO services or website design for a Greenville business, we are here to help.
First impressions matter in the digital world as much as they do in the real world. In the fast-paced online marketplace, an effective website can make or break your business.
But, aesthetics alone are not enough to keep a customer. What matters most is user experience.
An eye-catching design may draw in site visitors; an excellent user experience builds customer loyalty.
Here are some statistics that prove how crucial web design is for customers:
The goal of a great website is more than just to attract customers. It should guide the visitor through the customer journey, leading to conversion, and ideally—brand loyalty.
Branding is your company’s identity. It is a distinct image that sets you apart from your competitors. Consistency in branding and messaging across all platforms is crucial. Inconsistent branding can reflect that your company is unreliable and unprofessional. This highly impacts your credibility, which is a major point for customers.
Visuals, including colors, fonts, images, and videos, are the face of the website. Your aesthetics must reflect the mood and story of your brand. It isn’t enough that your homepage looks attractive; it should also grab attention and evoke emotions.
People aren’t the only ones visiting your site. Google, and its crawlers, also check in to assess your website’s relevance. Optimizing your website to be SEO-friendly increases your chance of appearing on the first pages of search results.
According to reports, 73% of e-commerce in the U.S. is m-commerce or mobile commerce. People browse and shop heavily using their mobile phones because of its convenience. Your website should load fast and be easy to navigate on mobile.
The best kind of copy targets a specific audience rather than the general public. With user-centered content, your customers will feel you are talking to them directly. Your message will connect more easily, persuade, and inspire visitors to drive action.
Word of mouth is EVERYTHING. Social proof such as Google reviews, video testimonials, and peer recommendations convey strong credibility. These are badges of honor that should be displayed in strategic places throughout your website.
Punctuate all of these elements with a strong call to action. This essential part nudges a casual visitor to do the next step—sign up, check out, or schedule a consultation. It should be clear, easy to find, and persuasive enough to drive action.
Since 2015, Dapper Codes has been helping Greenville small businesses scale up with tailored web design solutions. As one of the leading digital marketing agencies in Greenville, we create partnerships, not just projects.
Our approach is built on collaboration to ensure your vision aligns with our goals.
Your business deserves to be seen and we are here to elevate your online presence. We do this by:
Creating custom designs that stand out in the modern landscape.
Ensuring the site is optimized for mobile use.
Boosting your brand’s visibility with our targeted, local SEO strategies.
Enhancing your visitors’ user experience with easy-to-navigate pages
Guiding potential clients through the sales funnel.
Providing guidance and support for you throughout the process.
Dapper Codes
Convert casual visitors to loyal clients.
Let’s turn your website into a powerful sales tool.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
Kelly Gordon is the founder of Dapper Codes, LLC, a digital agency based out of Greenville, SC. DapperCodes.com specializes in strategic marketing for small to medium sized businesses, online and off, who are sick of wasting their marketing dollars on initiatives that bring in little to no ROI. Kelly is also the founder and CEO of Cyberpreneur Inferno, a consulting and education hub, where she works with online and offline businesses from solopreneurs to 7 figure businesses. As Kelly knows well, building a business is only half of the success ‘recipe’. Getting to know yourself and what truly matters to you is just as important, if not more. She helps here too, advising you on how to unearth your innermost desires and project them to the world.
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